Are you an expert? Being an expert is great. And dangerous. We are all experts at something. Which is good. But: Sometimes, that expert mind of ours gets in the way. It gets in the way of challenging common beliefs. Of ignoring conventions. Of thinking differently. It gets in the way of innovation.
BUSINESS INNOVATION & RECHARGE
From time to time, every organization needs an external stimulus. A new competitor that eats into your market share is such a stimulus – and not a good one. New technology with game changing potential is another external stimulus. It can be a threat. Or it can be an opportunity to recharge your business. Just like an electric shock can cause death – or save your life.
CUSTOMER JOURNEY & CUSTOMER CENTRICITY
We heard it too often: digital first. Or mobile first. Pardon our French, but that’s crap. We say: customer first. And digital where needed. We help you analyze your customer journey and touch points, improve customer experience and optimize customer interaction.
DIGITAL PRODUCTS & SERVICES
It is what people expect today. Plain and simple. Make things better, faster, easier, more enjoyable. Make them fun, if you can. Your customers will love you for it. As will your shareholders. We support you in creating and deploying digital products and services – from concept to successful implementation and operation.
Wasn’t life easy in the ‘good old days’? All you had to do was book a tv commercial at prime time – and boom: 80% reach. Today, you must find out what helps you grow and retain your customer base. It can be an ad, a piece of content, a post on Instagram. A new product or even a new product feature. We help you to find out what really works and to unlock sustainable growth.
THE RECHARGE PROCESS
“Business has only two basic functions:
Marketing and Innovation.
All the rest are costs.”
Business Consultant & Author, 1954
Marketing in its true form is much more than what is commonly ascribed to it. It is the art and science of creating products and services that bear true value to consumers. And it is the one business discipline that puts the customer at the center.
GET IN TOUCH
Go For Growth: 30. of October 2019
How growth hacking can create sustainable growth for your company: Westhive Consulting invites you to an exciting deep dive on growth hacking. Learn more about it on October 30, 2019.