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Hands-on Strategy Session: Community, Content, Fails and Learnings
February 6 @ 15:50 - 18:30
Community, Content, Fails and Learnings
Hands-on Strategy Session at Westhive
Renowned companies and Founders will share their learnings from their latest digital projects. IWB will show us insights from their energy-saving app, a private bank talks about new content and Mike Schwede (Digital Strategist since 20y, Co-Founder) will share his learnings, fails and gains from 2018. And of course, we’ll discuss together what 2019 will be about.
This is an interactive format where everyone can get involved. So bring your cases and questions with you.
16:50: Check-in & drinks
17:10: Lean and clean: From an energy community to an energy-saving app. Presented by Joël Baumgartner, Senior Product Developer at IWB Industrielle Werke Basel
17:35: Boredom is over: Sexy content for a private bank: Struggles and results. Insider tip 😉
18:00: Mike’s Remix 2018: Learnings, fails, best-ofs from 7 projects and 7 speeches in 14 minutes
18:15: 2019: What’s up? Fireside chat with the speakers and you.
Followed by drinks & networking
Mike Schwede is digital strategist since 20y, lecturer and entrepreneur. Cooala is a social content management system that lets you create content marketing hubs within minutes. IWB is the go to company for energy, water and telecommunications and a leading service provider for renewable energy and energy efficiency.