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Disadvantage of location is a thing of the past

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Flexible office solutions create competitive advantages in the «war for talents»

The importance of the place of work in the recruitment of management trainees and specialists cannot be overestimated. Many medium-sized companies – but also large companies in peripheral locations – know very well how difficult it is to attract “digital” young talent to slightly remote regions and to persuade them to commute to Aargau, Central Switzerland, the upper part of Lake Zurich. Nothing against Aargau, the Oberland or Central Switzerland – but the young, well-educated and urban “Millennial Generation” loves their city life, forgoes the car or even the driver’s licence and likes to come to work by bike or e-scooter.

So that this is not misunderstood: the priorities also shift in this generation with increasing age: children, owning a home and a possible move from the city to the agglomeration or to the countryside is definitely an issue. This is accompanied by the necessity and willingness to accept longer commuting times to the place of work. But only later.

Peripheral companies in the age of skills shortages

The question that arises for companies in peripheral locations is how they can deal with this challenge. Will they be able to persuade young people to work away from urban centres? Do they consciously accept the locational disadvantage? Or do they try to create additional sites in central locations?

For the latter, flexible office solutions and flex-space offerings can be the answer. From individual spaces for specific employees to private areas for entire departments, workstations and offices in coworking spaces and business centres can be rented on a flexible basis and used as an extension of existing company locations. This is ideal for innovation and digital transformation teams, for example.

How workspaces influence corporate culture

Such scenarios often create a whole new dynamic within the company. It automatically becomes more open, comes into contact with other companies and people, escapes its own sphere of influence, which has a positive effect not only on innovation. Employees become more mobile, with new opportunities to work in new locations. This often leads to new business ideas and innovations.

You could even say that it makes a virtue out of necessity. More locations mean more opportunities and more chances of recruiting key specialists and managers for the company. In this way, a location becomes what has always been the most important thing in the property business: location. Location. Location.