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Westhive Consulting: 130 participants at the first Growth Hacking Session

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Claus Bornholt, Westhive

Zurich, 7 November 2019 – Westhive Consulting, the consulting unit of coworking provider Westhive, hosted the first growth hacking session in Switzerland. During the half-day event, around 130 participants deepened their knowledge on the topic of growth hacking.

The afternoon started with a hands-on session by software provider HubSpot. HubSpot is one of the fastest growing software companies in the world, helping businesses with sales and inbound marketing. Daniele Delle Donne, Principal Partner Manager at HubSpot, who travelled from Berlin especially for the Westhive Growth Hacking session, showed a select group how to systematically generate leads and convert them into customers with HubSpot.

Lukas Diem, Westhive
Lukas Diem, Westhive Consulting

In the subsequent public part of the event, Lukas Diem, former Head of Strategy at the Y&R Group and now Partner at Westhive Consulting, first showed what growth hacking is all about: through continuous experimentation, the aim is to find out which measures can generate the highest possible growth as quickly as possible.

Daniele Delle Donne, HubSpot
Daniele Delle Donne, HubSpot

HubSpot’s Daniele Delle Donne explained how a software company can achieve sustainable growth through high-quality content and the continuous development of a community.

Debora Dörig, START Summit
Debora Dörig, START Summit

Deborah Dörig, long-time president of the START Summit, one of the largest start-up movements and conferences in Europe, also stressed the importance of community. And she showed the importance of stretch goals. Continuously striving for self-set goals motivates and helps to maintain focus.

Alan Frei, Amorana
Alan Frei, Amorana

As the last speaker of the day, Alan Frei, co-founder of Amorana, shared with the audience the secret of the «hacks» he used to make the adult toy retailer the Swiss market leader. For the e-commerce provider, every communication measure is analysed in detail for its impact on sales. What works today can be a flop tomorrow.

At the networking aperitif in the Westhive, guests had the opportunity to talk to the speakers in a relaxed atmosphere, deepen their knowledge and make valuable contacts.

About Westhive Consulting

Westhive Consulting is the consulting unit of coworking provider Westhive AG and advises start-ups and companies on how to acquire customers and develop strategies for sustainable growth. Westhive Consulting is also a HubSpot implementation partner.

About Westhive

In April 2018, Westhive AG opened its first coworking location at Hardturmstrasse 161. Together with the Westhive Library in Zurich’s Hürlimann Areal and the Westhive Skyspace, around 400 workstations with a complete service infrastructure are now available. Prominent Westhive members include the strategic partner Swiss Startup Group, the Valora Digital Innovation Lab, the AMAG Group’s Innovation & Ventures Lab, the LafargeHolcim startup MAQER and over 25 different startups from a wide range of industries.

More Information
Claus Bornholt
[email protected], 079 621 68 13
Westhive AG, Hardturmstrasse 161, 8005 Zürich